Its motto is “Because you’re never too busy for beauty,” but 7-Eleven’s makeup brand Simply Me Beauty also proves that you’re never too busy to be cruelty-free.

7 Eleven Makeup Cruelty-Free

Everything in the line costs less than $5 and can be found at 7-Eleven stores across the country in “Gorgeous on the Go” displays. The compassionate company doesn’t test on animals, and most of its products are vegan.

7 Eleven makeup brand

Simply Me Beauty offers things that are perfect for when you’re having a makeup malfunction: a nail buffer, nail polish remover wipes, and concealer.

The line also has products that could become part of your everyday routine—gorgeous eye shadow palettes, blushes, a duo bronzer, a highlighter, eyebrow powder, lipstick, BB cream, false eyelashes, and more. You’d never guess that they came from a convenience store!

7 Eleven Makeup cruelty free, 7 eleven makeup

Always support cruelty-free companies, and refuse to buy from those that conduct or allow tests on animals.

Simply Me Beauty has joined thousands of other cruelty-free brands in taking a stand against animal tests by not allowing them for any of its products and ingredients and refusing to sell items in places where testing is required.

Companies that don't test on animals, cruelty free companies

Unfortunately, some companies put profits ahead of morals and continue to pay for testing on animals. Experimenters poison and kill animals by force-feeding them massive amounts of test substances, which they also drip into their sensitive eyes and rub onto their shaved skin. This is all so that the companies can make more money by selling products in China, where animal tests for cosmetics are required. Tests on animals for cosmetics are NOT required in the United States and have even been banned in much of the world, including in the European Union, India, Israel, Norway, Switzerland, Turkey, and New Zealand.

How to Know That a Product Is Cruelty-Free

The best way to know whether a brand tests its products on animals is by checking our searchable database of cruelty-free companies. It lists more than 3,000 compassionate businesses, including NYX, The Body Shop, Paul Mitchell Systems, wet n wild, and many more.

Have you tried Simply Me Beauty yet? Let us know, and spread the word!