Mission: Rabbits Hung Upside Down—Tell Dior to Ditch Angora

Hanging rabbits upside down and slitting their throats. Aka a typical day in the angora industry. 😰 Tell clothing brand Christian Dior to stop selling angora!

Rabbits used for angora go through hell: Workers pin them down and yank out their hair as the animals scream in agony. Others are kept in place and violently shorn, leaving them with painful cuts and wounds.

When this isn’t happening, the rabbits are forced to live inside cramped, filthy cages where they’re denied everything natural and important to them. Years later, if they haven’t slowly died from injuries or illness, they’re slaughtered.

earn peta2 points

More than 500 well-known brands—including Balenciaga, Calvin Klein, H&M, Saint Laurent, Stella McCartney, and Valentino—have banned angora. Follow these steps to urge Dior to do the same and earn 150 points from our Rewards Program! 

1. Send polite comments to Delphine Arnault, the CEO of Dior, at [email protected]. (You can use our sample letter for inspo, but remember that your own words are always more effective.)

2. Take a screenshot of your sent email and submit it for 150 peta2 points. (Heads-up: You’ll only be awarded points for taking this action once.)

Note: Submissions are manually reviewed by our team. Please allow up to 48 hours for your mission to be approved and points to be awarded. Thanks for your patience!

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