Mission: Share ‘Toby the Turkey’ With Friends and Fam

Ready to cry (but in a good way)? 😭 Watch PETA’s holiday commercial featuring Toby the turkey, a smart and friendly bird.

When Toby was young, he narrowly escaped from a truck that was taking him and his friends to a slaughterhouse. A kind family found him and gave him the loving home he deserves. ❤️ Made as a collab with the creative agency Dream Farm Studios, this ad—perfect for sharing—tells Toby’s beautiful story through charming animation.

The thing is, Toby’s the lucky one. About 300 million turkeys are used for food every year in the U.S. 😰

They’ll never get to experience fresh air, sunshine, or true freedom like Toby. And with the holidays right around the corner, lots of turkeys are threatened rn.

Why Share Toby’s Story?

Real turkeys don’t deserve to have their lives stolen from them for a holiday meal that could easily be made vegan. We can save countless turkeys by refusing to buy their flesh, even if it comes with a “humane” label. Some former workers at Plainville Farms, a turkey supplier that dubs itself “humane,” were charged with over 140 counts of cruelty to animals following a PETA investigation that showed that the workers’ treatment of turkeys was anything but humane. 😡

Oscar winner and long-time PETA friend Joaquin Phoenix lent his voice for PETA’s undercover exposé revealing horrific abuse of turkeys at Plainville Farms’ suppliers.

You can help put an end to this kind of mistreatment. Toby the turkey’s message is crystal clear: Make your holidays vegan. When we get others to really think about who they’d be eating—like Toby if he hadn’t caught a lucky break—they’ll be way more likely to choose compassionate holiday food options.

How Do I Get Points?

By completing this mission, you can prevent turkeys from being abused and slaughtered, spread cheer to your loved ones, and earn 25 peta2 points in our Rewards Program! Here’s all you have to do:

1. Share the “Toby the turkey” video with friends and fam by texting, e-mailing, or DMing them.

2. Screenshot your message and submit the pic for 25 peta2 points. (Heads-up: You’ll only be awarded points for taking this action once.)

Text peta2 to 30933 for ways to help animals, tips on compassionate living, and more!

heart illustration

Terms for automated texts/calls from peta2: http://peta.vg/txt. Text STOP to end, HELP for more info. Msg/data rates may apply. U.S. only.