How-To: Make Your Own Leaflet!
If you’re doing outreach, using peta2’s leaflets is the best and easiest way to go (just e-mail us at firstname.lastname@example.org if you need some!). But if you have to make your own leaflets because you need something at the last minute or there is an issue specifically relating to your city or town (for example, if you live near Snapperfest), keep the following tips in mind:
- Your leaflet needs to tell readers what the issue is, where it is happening, when it is happening, why it is happening, and who is doing it, and it must let them know specifically what they can do to help. Include a website where they can learn more.
- People won’t read a long, complicated leaflet, so keep your sentences clear and concise. Use descriptive headings and quotes to get your main points across, and put three or four headings on each page so that if people only read the headlines, they’ll still get the message. Keep your leaflet simple, to the point, and easy to understand.
Some of the most effective leaflets that we’ve used have been 8.5-inch-by-3.625-inch sheets (that’s a normal sheet of office paper cut into thirds) printed on one side only, with a boldface title, a good photograph or illustration, and brief, easy-to-read text. Listing a website where people can get additional information on the topic is essential!
- Keep an eye on materials you like from other companies and organizations, and take inspiration from those.
- Keep a collection of pics that you can use for your leaflets. You’ll want to make sure that the images you select are of a high resolution so that they print as clear as possible.
- Blank space is OK. You don’t need to fill every square inch of the leaflet. Not only does white space, such as wide margins or space around the title, make the leaflet more readable, it also often improves the design and makes it more inviting.
- Take it easy on the crazy fonts. Titles should be designed in a bold, easy-to-read display font. Use a simple font for your text as well. Some examples of good fonts to use are Times New Roman, Garamond, and Palatino. Limit yourself to two different fonts per leaflet.
- Always give yourself plenty of time. This will allow you to proofread everything before getting it printed, and it’s a good idea to ask a friend to proofread it as well. Typos can distract people from the message and make you look unprofessional.
- CHECK YOUR SPELLING! Seriously, guys! You’ve got the World Wide Web in the palm of your hands—spell check yo’self!
For those of you who’ve made your own leaflets, what additional tips do you have?
Let us know in the comments section!