I don’t know about you guys, but when I hit the mall, H&M is one of the first places I go. H&M is known as an industry leader in all things stylish and cruelty-free—and they’ve recently made all compassionate shoppers even happier, by implementing a policy against selling all exotic skins! Because of this huge announcement, H&M is the recipient of our Company of the Year Proggy Award. H&M’s announcement to no longer sell exotic skins came after we sent a copy of our new expose to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don’t know anyone who doesn’t love them.)
Millions of animals—including zebras, bison, water buffaloes, boars, deer, kangaroos, elephants, eels, sharks, dolphins, seals, walruses, frogs, crocodiles, lizards, and snakes—are slaughtered every year for the global leather industry. Check out peta2’s new “Cold Blooded Fashion” video below, and take the pledge never to wear exotic skins now!
Share on Facebook | Viewing Options Embed
Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration, while other animals sometimes live in agony for up to four days after they lose their flesh. H&M’s new policy sends the message that kindness is always in style. Follow these companies’ lead: Take our pledge and declare that the only skin you’ll ever wear is your own!