nothing,nowhere. x peta2: Eat Vegan!

You might already love Joe Mulherin—aka nothing,nowhere.—for his hard-hitting songs and on-stage aura, but you’re about to become an even bigger fan: The hyper-talented artist is also a longtime vegan! 😍

After teaming up on “The Return of the Reaper—A Decade of Darkness” tour in 2025, nothing,nowhere. and peta2 are joining forces again to promote the vegan lifestyle. Like many of us, nothing,nowhere. grew up eating animals—but once he did some research, he realized that going vegan is the best way to help save animals, and he hasn’t looked back since. 👏👏👏

…there was a massive disconnection between what happened to [the animals] and then [the animals] getting to my plate.—nothing,nowhere.

When you stop eating meat, dairy, and eggs, you save nearly 200 animals per year from being crammed into tiny sheds or cages, torn away from their families, and violently slaughtered. You also reduce your carbon footprint, save over 400k gallons of water annually, and lower your risk of getting painful health conditions.

Plus, who doesn’t love vegan food? Besides staples like fruits, veggies, nuts, beans, and grains, we also have top-tier vegan meat, milk, and egg options to enjoy. Finding mouthwatering meals, savory snacks, and delicious desserts that don’t harm animals has never been easier. As nothing,nowhere. says, “You can not only survive, but you can thrive on a plant-based diet.”

nothing,nowhere. sums everything up perfectly: “How can you love animals and eat them?” 💗 If you’re ready to make the switch, take our pledge to go vegan—you’ll get the recipes and tips you need to be a hero for animals.

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nothing,nowhere. isn’t the only musical artist who promotes kindness. Check out our collab with Diva Bleach to see the pop-rock duo urge everyone to adopt animals instead of buying them!