According to some psychologists, it takes 21 days to break or form a habit. So FBF to Jay Z’s birthday 2013, when the rapper/record producer announced that he and wife Beyoncé pledged to go vegan for 22 days!

Jay-Z and Beyonce

Photo by: RE/Westcom/ 

The couple’s plant-based diet pledge ends on Christmas Day, but according to Jay Z’s blog, he might decide to go vegan for good!

I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

We at peta2 are thrilled that the couple has decided to leave animals off their plates, and we’re sure once they see how easy it is to be vegan, Jay Z and Beyoncé will stick to their new cruelty-free diet! After everything that you know about the horrors of factory farming—as well as being armed with easy vegan recipes, delicious dairy alternatives, and so many vegan options at popular stores and shops (like Starbucks!)—why not join them and pledge to try vegan yourself?

go vegan pledge

 Already vegan? Great job! You’re saving more than 100 animals a year! Share this with your friends and ask them to give it a try!


How Many Animals Do You Save?

Jo-Anne McArthur / We Animals